# Ad Network

## The First Dynamic Crypto Ad Network <a href="#the-first-dynamic-crypto-a-d-network" id="the-first-dynamic-crypto-a-d-network"></a>

EatnSmile Ad Network offers an automated system to distribute ad banners, where crypto projects can use their own tokens as a payment for ads placement.

The feature technically plays the role of a mediator connecting Advertiser (Crypto Project) and Publisher (Store NFT Owner). Within the process, Advertiser can submit a banner along with a destination URL to the Ad Network. The ad will be published in the ad inventory once approved by community admins.

Publisher on the other hand can choose a banner from ad inventory to display on store's landing page. The payment will be a token of the Advertiser, which is exchangeable to other assets through DEXs, or CEXs.

## Advertiser | Crypto Project <a href="#a-dvertiser-or-crypto-project" id="a-dvertiser-or-crypto-project"></a>

An ad banner should meet certain standards to become eligible as below.

### Banner Specification <a href="#banner-specification" id="banner-specification"></a>

* Size: 320x50 px
* File: \*JPEG, \*PNG
* Destination URL must be:
  * 🚫 Non-phishing
  * 🚫 Non-pornographic / sexual content
  * 🚫 Non-political
  * 🚫 Non-downloadable
  * ✅ Following [EatnSmile Community Standards](https://docs.eatnsmile.org/info/community-standards)​

### Payment Method <a href="#payment-method" id="payment-method"></a>

* Token for payment must be an ERC-20 token on:
  * Ethereum Network
  * Binance Chain
  * Arbitrum Network
  * Avalanche Network
  * Polygon Network
* **Coingecko** listing is the second criteria to assess token eligibility.

### The Process <a href="#the-process" id="the-process"></a>

Adding a banner to ad inventory includes 04 major steps.​

<figure><img src="https://3330869041-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3Lh0qwzCqerwjFcmDnmh%2Fuploads%2FwtMqBQkvG5AYUwoQMuyl%2Fadd-banner-min.gif?alt=media&#x26;token=e9b9f7ff-d2a5-4277-9203-579ff22b74aa" alt=""><figcaption></figcaption></figure>

#### **1. Create Ad**

Advertiser will create an ad by adding a banner and a destination URL to the system along with relevant info via a form on EatnSmile app.

#### **2. Ad Approval**

An admin will either approve, or deny a submitted ad. In case an ad is approved, Advertiser can start the top up step.

#### **3. Top Up**

In this step, Advertiser will deposit the advertising fund to EatnSmile contract. The contract will deduct the fund according to ad performance. At the end of the campaign, if there is a leftover fund, advertiser can withdraw it.

#### **4. Monitor**

Advertiser can track ad performance once it join the ad inventory.

## Publisher | Store NFT Owner <a href="#publisher-or-store-nft-owner" id="publisher-or-store-nft-owner"></a>

By displaying banners from ad inventory, Publisher (Store NFT Owner) can earn the reward token deposited by Advertiser. The counting method can be CPC or daily reward based on the setup of Advertiser.

There will be a due date for each particular campaign, meaning Publisher has to claim the reward before the due date, or it will be refunded to Advertiser.

Please refer to the [**Advertising**](https://docs.eatnsmile.org/whitepaper/advertising#pull-banners-from-a-d-network) section for more info.