# Advertising

## Your Own Banner <a href="#your-own-banner" id="your-own-banner"></a>

### Free Spot <a href="#free-spot" id="free-spot"></a>

EatnSmile allows Store NFTs Owners (Publisher) to place a banner on their stores <mark style="background-color:green;">**FREE OF CHARGE**</mark><mark style="color:green;">**.**</mark> It reserves the NFT owner's rights in which distributing benefits back to the community.

The banner spot is completely free and fully controlled by the store owner similarly to Store NFT ownership. NFT owner can easily find this feature in the store editing section.

<figure><img src="https://3330869041-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3Lh0qwzCqerwjFcmDnmh%2Fuploads%2F4F7KdPdUpyOHHols2YGs%2Fdisplay-banner-min%20(3).gif?alt=media&#x26;token=9d123295-18f0-4821-945b-6700acd0bf03" alt=""><figcaption></figcaption></figure>

Ad banner should meet certain conditions to display properly as below.

* Size: 320x50 px
* File: \*JPEG, \*PNG
* Destination URL must be:
  * 🚫 Non-phishing
  * 🚫 Non-pornographic / sexual content
  * 🚫 Non-political
  * 🚫 Non-downloadable
  * ✅ Following [EatnSmile Community Standards](https://docs.eatnsmile.org/info/community-standards)​

### Unlimited Time <a href="#unlimited-time" id="unlimited-time"></a>

Placed banners can last without any time limit as the banner spot belongs to the NFT owner, who has full control over the store. This differentiates EatnSmile from other networks where banner spots belong to the network and ads are rotated by timing algorithm.

### Follow Community Standards <a href="#follow-community-standards" id="follow-community-standards"></a>

EatnSmile system ensures the benefits of community contributors especifically the free advertisement rights. At the same time, protecting the community from harmful content is another considerable priority. Anyone on EatnSmile can report inappropriate ads, which will be hidden directly by community moderators.

On the other hand, the searching algorithm of EatnSmile will automatically hide stores offering harmful content from other users. Hence, it would be essential to follow [**EatnSmile Community Standards**](https://docs.eatnsmile.org/info/community-standards) when placing ad banner.

Once [**EatnSmile DAO**](https://docs.eatnsmile.org/whitepaper/eatnsmile-dao) launched, the Ad Network and Store banners will be monitored and managed by DAO members through voting.

## Pull Banners From Ad Network <a href="#pull-banners-from-a-d-network" id="pull-banners-from-a-d-network"></a>

### CPC Payment <a href="#cpc-payment" id="cpc-payment"></a>

Pulling banners from [**Ad Network**](https://docs.eatnsmile.org/developer/ad-network) to earn passive income is another cool option for store owner in terms of ad displacement. The system enables NFT owner to get payment in crypto assets for every click acquired on the banner (Cost-per-Click). Its mechanism would be similar to most traditional ad networks. The payment will appear on user balance in the form of unclaimed token.​​

<figure><img src="https://3330869041-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3Lh0qwzCqerwjFcmDnmh%2Fuploads%2FZBe20OmUludf8vJGorMm%2Fshow%20banner%20ad%20network.gif?alt=media&#x26;token=eeb0c8de-ce1d-43bc-b45e-387644623865" alt=""><figcaption></figcaption></figure>

### Daily Payment <a href="#daily-payment" id="daily-payment"></a>

Aside from CPC payment, daily payment may be available, allowing store owners to earn a payment for displaying an ad banner from Ad Network every 24h. This increases the total income and compensates for non-clicking days.

{% content-ref url="../developer/ad-network" %}
[ad-network](https://docs.eatnsmile.org/developer/ad-network)
{% endcontent-ref %}